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LEADERSHIP

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Birger Jan Olsen, Inventor, Founder and CEO

Our founder and CEO Birger Jan Olsen is a seasoned executive, inventor and marketer who has spent over 30 years working primarily in pharmaceuticals and medical devices. In addition to Blake Insomnia Therapeutics, Birger has founded some 10 business, including the pioneering neuromarketing company Mindmetic and ProjektGruppen, a successful pharma-focused marketing agency. As an inventor, Birger developed Blake’s patent-pending ZLX-1 sleep medicine compound, along with a patented method for automatically interpreting brain activity, a compliance-boosting dosing device for osteoporosis patients, acquired by Roche Pharmaceuticals, and the widely used Globase automated marketing tool, acquired by AdPepper. Birger’s career-long focus on startups has given him a wealth of experience with early-stage business processes, including fundraising and early organizational development.